Cubcoats is an innovative children's brand that combines the fun of plush toys with the practicality of clothing. The core product is a 2-in-1 design that transforms from cuddly plush animal into a comfy hoodie, creating an engaging and versatile experience for kids. The company mission revolves around fostering imagination, wonder, and comfort for both children and parents alike.

We redesigned the D2C website to prepare for a brand refresh and product expansion, and developed a full design system to create a cohesive end-to-end customer experience.