Art of Sport is a body care brand co-founded by Kobe Bryant that is tailored for those with an active lifestyle. The brand aims to provide athletes with premium grooming essentials designed to enhance performance, aid recovery, and support overall skin health.

I was brought on board to help redesign their D2C website and offer their customers an elevated e-commerce shopping experience.

With this redesign, we successfully optimized the checkout flow, built a robust membership account management system, and introduced a new Custom Kit Builder experience.