Deliciously Ella is a UK-based wellness brand founded by food journalist Ella Mills in 2012. The company began as a food blog, where Ella shared her journey to healthier living through plant-based recipes. Over time, DE grew into a lifestyle brand offering cookbooks, a mobile app, a restaurant, and a range of food products.

With a focus on accessibility and inclusivity, Deliciously Ella continues to inspire and educate people worldwide to embrace a wholesome lifestyle through balanced, nourishing food choices.

After several years of huge success in the EU, they were ready to expand to the US. I was brought onboard to help design and launch their US web app & shop.